Selling in a Cold Market

Ready, Set...Sell!

Everywhere we turn, the media is telling us the Real Estate market is down, and that now is not the best time to sell. If you decide to sell during a buyer's market, it's keeping the following suggestions in mind to help you get the most from the sale.

First, check out the competition. Visit other houses for sale in your area and look at them through a buyer's eyes. How does what you are offering compare?

Perhaps the most important considerations is realistic pricing. List the house at, or below, competitive market price. Don't aim too high, even in the beginning. Watch the changing market conditions, and if you have to lower the price, don't wait too long.

Curb Appeal is extremely important, especially in areas where inventory is high. It is simple and inexpensive to enhance your house's first impression with some fresh landscaping. Make sure the lawn is green and freshly mowed. Shrubs and flowers can add color and be very inviting; you want prospective buyers to come inside, but if they never make it past the curb, they'll never know what else you have to offer beyond the front door.

Once your prospect is inside, the interior should be sparkly clean. Pay attention to details like clean windows and unpleasant odors. Have the carpets steam cleaned, and consider a fresh coat of paint. When there is a lot of competition, you can't get away with worn carpet and old paint.

Watch out for clutter, too. Though photographs of your family mean a lot to you, your prospect needs to be able to see themselves living there. Consider packing away some things and storing them now. The good news is that you will have less to pack when it's time to move!

Buyers focus on the kitchen and bathrooms. A minor upgrade or remodel can go a long way in helping your house sell. New faucets, tile and refinished cabinets are relatively simple upgrade options. Even a small investment can make a big difference.

There are some other ways to tip the scales in your favor. Foremost in buyers' minds are the monthly payments they will be committing to. Consider offering perks like paying closing costs or taking care of loan points for them.

Finally, be ready to move. Have your moving plans in place and ready to go. Be able to give a solid move-in date for prospective buyers, as some people may only be interested in a home that is available for immediate use. Though it may not be ideal for you and your family, being flexible in meeting a client's needs may be the final piece that tips the "sales scale" in your favor.

Happy selling!

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